Most Plaintiff Lawyers Lose Their Case in the First Five Minutes
Not because of bad facts. Because they don’t have a system. The step-by-step playbook behind millions in plaintiff verdicts — now available to you.
Book a Strategy Call →For plaintiff trial lawyers who want results, not theory.
The Skills Law School Never Taught You
Law school taught you the rules. But nobody taught you how to win the first 90 seconds — or why that matters more than your closing argument. Here’s what changes when you work with me.
Open at the Moment of Responsibility
Most plaintiff openings start too late — with introductions, background, and procedural framing. You’ll learn to start at the exact moment the defendant made their choice, and hook the jury before defense counsel finishes writing your name on their notepad.
Build Themes That Jurors Carry Into Deliberation
Forget lawyer-crafted themes that sound good in your head. You’ll learn how to pull themes from your client’s own words — the phrases real people actually use — so your case sticks in jurors’ minds long after the evidence closes.
Inoculate Against the Defense Before They Speak
If you wait until closing to address the defense theory, you’ve already lost the framing war. You’ll learn to name their argument before they do — because the first frame wins, and by closing it’s too late.
Talk About Damages in Language Jurors Feel
Medical jargon and timeline dumps don’t move jurors. You’ll learn to frame damages as what was taken, what changed, and what continues — using life language that makes abstract injuries concrete and real.
Three Steps to Building a Winning Case
From jury selection to closing argument — a repeatable system for every phase of trial.
Find Your Theme
Every winning case starts with one idea the jury can hold onto. Not a legal theory — a human truth. Get this right and it becomes the backbone of your entire trial. Get it wrong and no amount of evidence saves you.
Build Your Framework
Opening, direct, cross, closing — every phase of trial has its own framework. No guessing. No winging it.
Control the Courtroom
Inoculate before defense speaks. Pull themes from your client’s own words. Read the jury and adjust. Every framework is built for real courtrooms — not mock trial classrooms.
Not Another CLE Seminar
Most trial training is war stories from retired lawyers or academic theory from people who’ve never picked a jury. This is neither.
Fresh From the Courtroom
These frameworks aren’t pulled from old war stories. They come from cases I’m trying right now.
Theme-First Philosophy
Most lawyers develop their theme after discovery. I teach you to develop it first — and use discovery to prove it.
Simple Beats Sophisticated
No complex jury psychology models. No focus group buzzwords. Frameworks a jury can follow and a young lawyer can execute.
Battle-Tested
Every framework comes from 40+ cases tried to verdict. Against real defense counsel, in front of real juries, with real stakes.
I’ve Watched Good Lawyers Lose Winnable Cases
After 20+ years as a plaintiff trial lawyer and 40+ cases taken to jury verdict, I’ve seen a pattern that keeps repeating: talented attorneys with strong facts who lose the case before the first witness is sworn.
The problem isn’t effort. It’s that nobody teaches plaintiff lawyers how to actually try a case. Law school gives you doctrine. CLE seminars give you war stories. But neither gives you a system — a repeatable framework you can walk into any courtroom with and know exactly how to orient a jury in your favor.
That’s what I built Plaintiff’s Playbook to fix. Everything I teach comes from cases I’ve actually tried — not academic theory, not appellate opinions, not someone else’s war stories. These are frameworks I’ve tested against real defense counsel, in front of real juries, with real clients counting on me.
If you’re tired of guessing whether your opening will land, let’s fix that.
Book a Strategy Call →Get Trial Strategy Tips Weekly
One practical trial tip per week. No fluff. No theory. Just what works — from someone who’s still in the courtroom proving it.
No spam. Unsubscribe anytime.