The Lawyer Behind the Playbook
I've Watched Good Lawyers Lose Winnable Cases
After 20+ years as a personal injury litigator and 40+ plaintiff cases taken to jury verdict, I've seen a pattern that keeps repeating: talented attorneys with strong facts who lose the case before the first witness is sworn.
The problem isn't effort. It's that nobody teaches plaintiff lawyers how to actually try a case. Law school gives you doctrine. CLE seminars give you war stories. But neither gives you a system — a repeatable framework you can walk into any courtroom with and know exactly how to orient a jury in your favor.
That's what I built Plaintiff's Playbook to fix. Everything I teach comes from cases I've actually tried — not academic theory, not appellate opinions, not someone else's war stories.
Teaching Practical Courtroom Strategy, Not Academic Theory
Plaintiff's Playbook exists to bridge the gap between law school theory and courtroom reality. Every framework, every strategy, every technique comes from one place: the courtroom.
If you're a young plaintiff lawyer struggling with opening statements, theme development, or just feeling overwhelmed walking into court — you're exactly who this is for.
Not Another CLE Seminar
Most trial training is war stories from retired lawyers or academic theory from people who've never picked a jury. This is neither.
I've watched talented lawyers lose winnable cases because nobody taught them the fundamentals.
Fresh From the Courtroom
These frameworks aren’t pulled from old war stories. They come from cases I’m trying right now.
Theme-First Philosophy
Most lawyers develop their theme after discovery. I teach you to develop it first — and use discovery to prove it.
Simple Beats Sophisticated
No complex jury psychology models. No focus group buzzwords. Frameworks a jury can follow and a young lawyer can execute.
Battle-Tested
Every framework comes from 40+ cases tried to verdict. Against real defense counsel, in front of real juries, with real stakes.
Works For Any Personal Injury Case
Ready to Build a System That Wins?
Stop guessing. Start winning. Let's talk about your cases and build frameworks that work.
Book a Strategy Call →